Raff's Brain #31: Riffin' with Raff feat. Grauben Lara, Reason Video Contest Brainstorm, Creative Comms, and More!

Riffin' with Raff is the interview steam of Raff's Brain podcast. In today's episode, Rob interviews his friend and former colleague, Grauben Lara, about their shared interests in creative comms and digital media production. In particular, they brainstorm some ideas for entering a video contest sponsored by Reason.

Raff's Brain is a show about things that are interesting to me, Rob Raffety.
www.RaffsBrain.com

Call the Raff's Brain Hotline!
Pick a topic, make a statement, ask a question!
571-408-8058

Summary:

In this episode of Raff's Brain, host Rob Raffety teams up with friend Grauben Lara to brainstorm video ideas for a Reason video contest focused on freedom. Together, they explore how to create lighthearted, engaging content that can appeal to a younger audience. With Grauben's experience in storytelling, TikTok, and his work with Atlas Network, they consider formats ranging from green screens and cartoons to personal anecdotes. They aim to create a relatable video that’s easily replicable, aligns with contest rules, and effectively conveys economic principles in a fun way. The duo shares action items and plans to follow up on their progress as they refine their ideas.

Outline:

1. Introduction and Setup
   • Rob introduces Raff's Brain and the Riffin' with Raff segment.
   • Introduction of guest Grauben Lara and the Reason video contest focused on freedom.
   • Rob’s goal: to create engaging, educational content for a younger audience.
2. Brainstorming Contest Ideas
   • Discussion of contest specifics and freedom as a theme.
   • Importance of storytelling for engaging audiences, especially younger viewers.
   • Brainstorming lighthearted, accessible formats, like green screens, cartoon characters, and personal anecdotes.
3. Developing Video Content and Style
   • Grauben shares insights from TikTok and Atlas Network on audience engagement and branding.
   • They discuss involving other people's stories and relatable scenarios to connect with viewers.
   • Idea: Personal stories to illustrate economic principles, such as Rob's story about market convenience.
4. Contest Rules and Replicability
   • Emphasis on aligning ideas with contest rules and judging criteria.
   • Discussion on making the content simple and replicable, with a potential series format.
   • Exploring concepts like "Tax Freedom Day" or "Day 1 of Working for Myself."
5. Conclusion and Next Steps
   • Rob wraps up the conversation with excitement for their video ideas.
   • Plan to revisit the concept and check on submission progress in future episodes.
   • Rob highlights Grauben's skills and hints at exploring more of his talents in upcoming episodes.